Chablis Invests €4.8M in innovative methanation system for winegrowers

The BIVB in Chablis has confirmed that the Chablis Winegrowers Union is to implement a new innovative methanation system that will recycle all by-products from the winemaking process. This is a breakthrough in the region’s move toward greater sustainability.

The £4.8m methanation facility is expected to be up and running by the fall of 2021. It follows a six-month study in Belgium to test the feasibility of the project using a ‘pilot’ system, with wine by-products brought over from Chablis to find the most efficient method of methanation.

Methanation is the conversion of carbon oxides and hydrogen to methane and water through hydrogenation. It can also be used as a means of producing a synthetic natural gas, and as a way to store energy produced from solar or wind power, which would allow it to serve as a potential carbon capture mechanism.

Last month the Union’s general assembly voted in favour of the project.

The methanisation processing area will be located in the south of Chablis where 700 winemakers, belonging to the Union, will be able to bring the by-products of their winemaking to be processed.

Grape pomace will be passed through a machine to separate any seeds, which research found unsuitable for the process. These will instead be set aside for alternative uses such as cosmetics.

The remaining wine pomace will then be placed in covered silos where the fermentation process begins; then finally into the methanisation machine.

The biogas (gasses) produced by the machine will be directly injected into the Gaz Réseau Distribution France (GRDF) circuits, the natural gas distribution network in France. The remaining product left in the machine will be sold as fertilizer.

Louis Moreau, president of the BIVB Chablis, said: “We are proud to be one of the first wine regions to put in place a methanation process of this kind and on this scale as well. Sustainability is a key focus for Chablis and the rest of Bourgogne so our winemakers are always looking at new innovations on both small and large scale projects.

“We believe the new system will be a success and with a younger generation of winemakers who have traveled the world for their studies and then come home to Chablis, we will work hand-in-hand with them to bring in new practices to protect the environment and our terroir.”

https://www.chablis-wines.com/what-is-the-bivb/what-is-the-bivb,1872,7709.html?

Soave Adopts Cru System

After a lengthy process that started a number of years ago, the Soave DOC has officially adopted a hierarchical, Burgundian-style classification system, where ‘cru’ sites sit at the top of the quality spectrum.

The new DOC regulations will feature 33 distinct cru areas that have been selected for their potential to yield grapes of superior nature.

As of next vintage, these are the crus (officially called Unità Geografiche Aggiuntive) you will find on Soave labels:

Castelcerino, Colombara Froscà, Fittà, Foscarino, Volpare, Tremenalto, Carbonare, Tenda, Corte Durlo, Rugate, Croce, Costalunga, Coste, Zoppega, Menini, Monte Grande, Ca’ del Vento, Castellaro, Pressoni, Broia, Brognoligo, Costalta, Paradiso, Costeggiola, Casarsa, Monte di Colognola, Campagnola, Pigno, Duello, Sengialta, Ponsarà, Roncà – Monte Calvarina.

Most of the crus, whose vineyard area covers 40% of the appellation, are found on Soave’s hillsides, with 29 out of 33 located within the prized Soave Classico area.

The selection process, which started back in 2000, involved a number of factors that affect fruit quality, including altitude and gradient of the hills as well as training system.

‘The approval of the crus is another great step forward for our appellation,’ commented Aldo Lorenzoni, director of the Consorzio di Tutela del Soave. ‘The place of origin of the grapes has always been a crucial part of our communication strategy.’

Inter Rhône has launched a new campaign across key markets for Côtes du Rhône Wines

Following a soft launch during Wine Paris, the new campaign for Côtes du Rhône Wines is being rolling out across key markets including the  UK, US, Germany, Belgium and France.

The Campaign will engage consumers between 30 and 45 and will include the tagline ‘Distinctive wines since 125 BC‘ which celebrates the region’s long history and its impact on the character, profile and quality of Côtes du Rhône wines.

The new, eye-catching campaign focuses on the intrinsic features of the appellation which have enabled the Rhône to become one of France’s leading AOC. The campaign highlights its history, the expertise of its winemakers and wine merchants, cultural heritage and provenance with a contemporary feel and a touch of wit.

Etienne Maffre, co-president of the appellation, said: “As we become increasingly globalized – notably through the internet and social media – we felt it was a good time to focus our message on our roots. The ‘Made in France’ concept continues to be a highly successful trend, synonymous of quality and authenticity. Tapping into our provenance will resonate internationally and support our premiumisation strategy”.

“Our new campaign showcases the key qualities that have made our wines so popular,” says Philippe Pellaton, joint president of the appellation.” We’re celebrating our terroir, experience, rich diversity and extraordinary heritage – elements that are truly unique to us. We’re convinced this visual approach will resonate with both the trade and curious wine lovers, in the UK and globally.”

Côtes du Rhône has always been a trail blazer when it comes to advertising, from its iconic and multi-award-winning Think Red campaign, to the data-driven ‘Everyday Sophistication’ London underground campaign of 2017.

Alongside the new ads, Côtes du Rhône is introducing a new logo which is reflective of the region’s geographical and historical roots. In a design that is both modern and heraldic, the logo links three icons of the Rhône: The Bridge of Avignon (Pont Saint-Bénézet), the river and the vine – strongly cementing Avignon as the capital and historic birthplace of the appellation.

About Côtes du Rhône Wines

The majority wines come from the southern region. 80% of Côtes du Rhône and Côtes du Rhône Villages wines are red, along with producing whites and rosés. The reds are primarily made from a blend of fruity Grenache, spicy Mourvèdre and full-bodied Syrah. Côtes du Rhône and Côtes du Rhône Villages are easy-drinking, food-friendly wines that are excellent served with a slight chill.

Wine Origins Alliance Welcomes Missouri Wine & Grape Board (US) and Yamanashi Wineries Association (Japan)

The Wine Origins Alliance announced March 17th that the Missouri Wine & Grape Board (United States) and Yamanashi Wineries Association (Japan) joined their global efforts to protect wine place names. The Alliance now includes 25 members representing wine regions in 10 countries spanning North America, Europe, Australia, and Asia. It welcomed its newest members at a meeting during the ProWein trade fair, where members discussed ways to continue to push governments to recognize the distinctiveness and value of wine regions to the global economy and the need to legally protect the names of these regions.

“As the home of the oldest American Viticultural Area (AVA) in the United States, Missouri has long known that unique places produce unique wines,” said Jim Anderson, executive director of the Missouri Wine & Grape Board. “We are proud to join alongside our colleagues from around the United States and indeed the world in the important fight to ensure that all wine region names are protected and not abused. We look forward to championing our efforts with our Missouri representatives and those in Washington.”

In early 2018, the Wine Origins Alliance released a consumer survey that found that 94 percent of American wine drinkers support laws that would protect consumers from misleading wine labels. The survey, conducted by GBA Strategies from February 6-13, 2018, interviewed 800 American wine drinkers. The group also released a short film featuring winemakers explaining how the complete environment of a wine region’s location makes their wines unique.

“Yamanashi is the first recognized geographical indication by the Japanese government. Since 1874, we have produced great wines that cannot be reproduced anywhere else in the world,” said Shigekazu Misawa, Vice Chairman of the Yamanashi Wineries Association. “Yamanashi stands with its global partners to send a clear message that when it comes to wine, location matters. We look forward to telling our story beyond the Japanese borders and to governments across the globe.”

Since 2005, the Wine Origins Alliance efforts have led to increased attention around the protection of wine place names. Last year, the U.S. Senate unanimously passed a resolution, S. Res. 649, acknowledging the distinctiveness of American wine regions and AVA’s and the contributions they provide to the U.S. and global economy. In 2019, the Alliance will work to get a similar resolution passed in the U.S. House of Representatives.

The Wine Origins Alliance, previously known as the Joint Declaration to Protect Wine Place & Origin, works to ensure wine region names are protected and not abused or miscommunicated to consumers worldwide. Members represent regions in Barossa, Bordeaux, Bourgogne/Chablis, British Columbia, Champagne, Chianti Classico, Jerez-Xérès-Sherry, Long Island, McLaren Vale, Missouri, Napa Valley, Oregon, Paso Robles, Porto, Rioja, Santa Barbara County, Sonoma County, Texas, Tokaj, Victoria, Walla Walla Valley, Washington state, Willamette Valley, Western Australia and Yamanashi. For more information, visit origins.wine or follow the Alliance on Twitter and Facebook.

Ibravin joins Wine in Moderation

Ibravin joins Wine in Moderation and reinforces South America’s strong commitment to social responsibility with an increasing presence on the continent.

Brazil is the fifth country from South America to join Wine in Moderation making Ibravin the Wine in Moderation programme contact point in the country, responsible for launching and implementing the programme, coordinating the activities at national level and accounting their actions.

Fully committed to encouraging the responsible consumption of wine, Ibravin will be looking to engage and enable the national wine business as from 2019, integrating the Wine in Moderation message and visuals in their communication material, media campaigns and other references.

The membership of Ibravin was formally signed in the occasion of the OIV, 41st World Congress of Vine and Wine, in Punta del Este, Uruguay.

Carlos Raimundo Paviani, Director of Institutional Relations at Ibravin, said “being part of this programme will allow Brazil to join the discussions on the sustainable consumption of wine, to access new information and, therefore, to draw strategies to encourage the moderate and responsible consumption of wine based on data, other successful examples, while being aligned to current trends”.

Vice-President of the WiM Association, Ursula Fradera, said “By welcoming Ibravin in Wine in Moderation, we are very happy to take an additional step in spreading the responsible message through South America. We are delighted to see Ibravin’s ambitious Wine in Moderation Action Plan and we look very much forward to working together to inform, enlighten and educate national professionals and consumers and develop a sustainable culture of wine in Brazil!”

The adhesion event saw the participation of local press and officials of the OIV, Brazil and Uruguay.

Jean Marie Aurand, General Secretary of OIV, welcomed the adhesion of Brazil in Wine in Moderation and said “The OIV is happy to have Wine in Moderation as Observer since 2015. It is very important that the sector takes action to encourage responsible wine consumption and promote the idea of moderation not only at the level of government, or the OIV, but in the society, both in wine consuming and wine producing countries.”

Brazilian President of OIV, Regina Vanderlinde, warmly welcomed Ibravin’s adhesion and said “I am very happy, and I congratulate Ibravin. If we want to develop the wine business, we need to develop a culture of moderate consumption. The wine is very different from other alcoholic beverages, and this is an important step in the knowledge and culture we want transmit to the consumers.”

Helder Borges, from the Brazil Authorities (Coordinador General de Vinos y Bebidas del M.A.P.A. -Br.), expressed his satisfaction for the work to promote moderate consumption and said, “Brazil is increasing more and more its international presence and this event is an excellent example.”

Stylianos Filopoulos Director of the WiM Association thanked Jose Lez INAVI President, Uruguay, for hosting this event and closed by saying “This event today is an excellent example of what Wine in Moderation is all about, bringing all the countries and wine business together to promote a sustainable culture of wine.”

This new membership reaffirms the existing strong ties between Wine in Moderation and South America where no less than four countries are already implementing the programme. Bodegas de Argentina, Vinos de Chile and more recently Instituto Nacional de Vitivinicultura de Uruguay and ASOVINOS in Colombia (2018) have already joined the programme and are encouraging a sustainable culture of wine, confirming the position of Wine in Moderation as the social responsibility movement of the global wine sector.

Source: Wine in Moderation.eu