European Wine is dominating Canada

New statistics released last month by Canada’s national statistics agency confirm that wine is increasingly gaining popularity. Canadian consumers’ attention seems to be drawn to foreign products. Statistics show that 70% of the total wine consumed in Canada between 2017 and 2018 was imported.

Canada is a market that the European Union cannot underestimate. While beer seems to retain its position as Canadians’ favorite alcoholic beverage (39, 68% of the value of total alcoholic beverages sales), Canada’s national statistics agency has data to confirm that wine is not far from gaining first place (32,43%). This is a tendency arisen within the last 10 years: wine sales in Canada have been consistently increasing year on year (averaging 4,2% a year; 4,6% compared with the previously investigated fiscal year, 2016/17). At a global level, analysis by Organisation Internationale de la Vigne et du Vin (OIV) on the state of the viticulture in the world market has found that in 2018 Canada was the 13th country in terms of wine consumption, but the 6th for volume of imported wine (joint with the Netherlands). As mentioned above, Canada’s significant wine import rate is confirmed by Canada’s own data, which reports that 70% of the wine consumed in Canada between 2017 and 2018 was of foreign origin.

The Economic and Trade Agreement (CETA) between Canada and the European Union played a fundamental role in imported wine’s conquer of the Canadian market. The treaty was provisionally applied on September 21th, 2018, and eliminated 98% of the exporting tariffs between the signing countries. The CETA also signified the official acknowledgment of European denominations of origin, a remarkable achievement for high-quality European products. For the first time, the treaty banned the sale in Canada of imitations of 140 European delicacies, making European designations of origin an unequivocal guarantee of products origin and craft.

However, protecting these products from imitations is not enough. In order to make the most of this opportunity, the European quality system needs to be demystified and communicated to the ordinary customer. According to NGO participant Kurtis Kolt, wine consultant and sommelier, wine experts are aware of the superior craft of EU products marked with quality labels, but the difference is still unclear to the general public: It should not be taken for granted that everyone knows what PDO and PGI mean.

This is precisely why the European Union has created educational programs such as Native Grape Odyssey. Comments from participants confirm that the full potential of European wines in the Canadian market is still to be expressed: “Wine consumption, sales, intrigue and interest are on the rise in Canada currently and it is a great time for the premium wine market. Wine is currently on trend in Canada and it is a great time to focus on more niche or lesser known wines varietals and regions.“ commented Jeffery Osborne, Sales Manager at Grape Brands Ltd. and sommelier.

The situation seems promising for European exports in Canadian market, but these products need to be properly introduced and explained to the consumer. This is a role that only people of authority within the market can undertake. The above-mentioned 25 wine experts have thus found in NGO a way to deepen their knowledge about the subject, so that they can effectively express it to the Canadian market. Joanne DiGeso, wine educator, stated that NGO has perfectly identified what is needed to take European wine sales in Canada to the next level: «I think that NGO is doing great work at educating influencers, sommeliers and educators on the broader range of Italian wines. This, in turn, should ‘trickle down’ to consumers.» Sommelier Jeffery Osborne commented further by praising NGO’s educational activities content: «NGO-organised seminars are fantastic deep dives into perspectives on the grapes and wines which we are typically not exposed to by CMS or WSET. »

The success of this first edition encouraged NGO’s organizers to expand the program: large scale events have already been planned for the months to come, and this time NGO will literally bring European excellence to the world, organizing educational activities directly in the target countries.

About: Native Grape Odyssey is a project financed by the European Union and managed by Unione Italiana Vini and Zante Agricultural Cooperatives Union for the promotion of PDO and PGI European wines abroad, in particular in three countries: Japan, Canada and Russia. In order to achieve this, the Native Grape Odyssey educational program will organize wine seminars, workshops and b2b meetings both in these countries and in Verona, Italy, inviting wine experts and influencers from these countries. These events, realized in the span of three years (2019-21) aim at creating awareness about European native wines abroad, in particular, Italian and Greek wines, which share a long tradition and a high standard of quality.

Source:
Native Grape Odyssey (NGO), an EU-financed educational project for the promotion of European native grapes

International Wine Challenge: 2019 Trophy winners

The International Wine Challenge, a British-based wine challenge has revealed its 2019 Trophy winners.

 The Process
Several hundred sommeliers and industry professionals blind-taste over 13,000 entries in three tasting rounds during a two-week period. The wines which score 85 points and over, in the initial round, advance to the second round, where they are awarded gold, silver and bronze medals. The third and final round is exclusively for the gold-medal winners, to assess which is the trophy winner of its class.

Here are some of the winners!

Four years in a row: Syrah Trophy win for New Zealand

New Zealand has been awarded the International Syrah Trophy for the fourth year in a row. The best Syrah has been named as Te Awanga Estate’s Trademark Syrah 2015, which won the Hawke’s Bay Syrah Trophy and International Syrah Trophy.  The Te Awanga Estate wine was also awarded the New Zealand Red Trophy, fighting off stiff competition from New Zealand’s world-famous Pinot Noirs.

IWC co-chair Peter McCombie MW said: “There isn’t much Syrah planted in New Zealand but what there is makes world-class wine. Stylistically closer to Rhone Valley than Barossa Valley, we expect New Zealand Syrah to have abundant fruit and remarkable freshness. Te Awanga, winner of the New Zealand Red Trophy, is a brilliant example of this style.”

Own-label supermarket wines 

Two supermarket own-label wines were awarded Trophies this year:

  • Waitrose Côtes de Provence Rosé 2018 won the Provence Rosé Trophy; and
  • Tesco took home the Amarone Trophy for its Cantina Valpantena’s Tesco Finest Amarone 2015.

Italy crowned Rosé champion

Provence may be the most famous rosé region in the world, but a Sicilian rosé made from Nerello Mascalese has been awarded the International Rosé Trophy. Torre Mora’s Scalunera Etna Rosato 2018 scored 96 points on its way to receiving both the Sicilian Rosé Trophy and the International Rosé Trophy.

Top Chardonnay

The top Chardonnay is from France’s Chablis region:

  • Domaine Christian Moreau’s Chablis Grand Cru les Clos 2017 won four Trophies – Chablis Grand Cru Trophy, White Burgundy Trophy, French White Trophy, and International Chardonnay Trophy.

Top Pinot Noir

  • France’s Burgundy region also produced the top Pinot Noir in the competition, Château de Santenay’s Clos de Vougeot Grand Cru 2017 which won the Clos du Vougeot Trophy, Red Burgundy Trophy and International Pinot Noir Trophy.

First red success for China

To celebrate the increase in quality from China, the IWC judging panel awarded a Chinese Red Trophy for the first time this year, with the top gong going to China Great Wall’s Five Star Cabernet Sauvignon 2016.

Winemakers of the Year shortlist

The IWC has also announced the shortlist for its Winemaker of the Year 2019. The winner will be announced at the IWC 2019 Awards Dinner on July 9, 2019, at the Grosvenor House Hotel, Park Lane, London.

The shortlist shows that the 2018 Winemakers of the Year in each category are putting up a strong fight to retain their titles (namely Hervé J. Fabre, Didier Séguier, Sergio Martínez, Cherie Spriggs, and Helmut Lang).

Shortlisted IWC Red Winemaker of the Year 2019

  • Bodegas Fabre – Hervé J. Fabre
  • Bird in Hand – Dylan Lee
  • Edouard Delaunay – Christophe Briotet
  • Wolf Blass – Chris Hatcher & Steven Frost

Shortlisted IWC White Winemaker of the Year 2019

  • La Chablisienne – Vincent Bartement
  • McGuigan – Neil McGuigan
  • William Fevre – Didier Séguier

Shortlisted IWC Fortified Winemaker of the Year 2019

  • Emilio Lustau – Sergio Martínez
  • Morris Wines – David Morris
  • González Byass – Antonio Flores

Shortlisted IWC Sparkling Winemaker of the Year 2019

  • Nyetimber – Cherie Spriggs
  • Charles Heidsieck – Cyril Brun
  • Domaine Chandon California – Pauline Lhote
  • Champagne Rare – Régis Camus

Shortlisted IWC Sweet Winemaker of the Year 2019

  • Weingut Helmut Lang – Helmut Lang
  • Hans Tschida – Hans Tschida
  • Weingut Horst Sauer – Horst & Sandra Sauer

IWC Own Label of the Year Shortlist 2019

  • Aldi
  • Berry Brothers & Rudd
  • Marks & Spencer
  • Tesco

Full list of awards found here:  www.internationalwinechallenge.com

New Zeland Wine Exports on Track to Exceed Forecasts

HAPPY SAUVIGNON BLANC DAY!

A recent report released by Dutch bank Rabobank reveals modest growth for New Zealand wine exports, with analysts predicting that the industry is on track to exceed the 2019 forecasts.

Hayden Higgins, senior analyst of horticulture and wine, said: “In early 2019, wine import growth continued the slowdown witnessed in 2018 for both the US and China, while Brexit has been thrown a lifeline, for now”.

New Zealand’s export value and volume is in line to exceed MPI 2019 forecasts. Rabobank expects overall value growth to be around NZ$60 million, representing a 4% year-on-year change.

Higgins said: “Wine export revenue to the US contracted slightly in the 12 months to February 2019 by around 1%, but the US remains our lead market by value.

“Total US wine imports, on a case equivalent basis, contracted by 4% in the 12 months to December 2018, but New Zealand achieved overall growth at the expense of other exporters such as Chile, Australia, Spain and South Africa.

“Total US import volumes contracted again in the first two months of 2019, but at a slower rate than 2018.”

Rabobank expects continuous modest US value and volume import growth for New Zealand Wine across 2019. Although downside risks do exist in 2020, with the potential for a modest US recession looming, New Zealand continues to experience strong wine export growth to China, off a small base.

In regards to Brexit, Rabobank expects importers to run down current inventory levels, and then start rebuilding stocks in the third quarter, prior to the new Brexit date.

The release of the report coincides with International Sauvignon Blanc Day today. New Zealand Winegrowers has launched a promotional campaign, beginning in New Zealand before rolling out to a series of events globally.

Chris Yorke, global marketing director of New Zealand Winegrowers, said: “New Zealand produces less than 1% of the world’s wine production, but Sauvignon Blanc shows huge popularity all over the globe, with the zesty variety making up 86% of all wine exported from New Zealand.

“International Sauvignon Blanc Day gives us an opportunity to enjoy and celebrate the diverse styles of this sought-after variety.”

Sauvignon Blanc was commercially produced on New Zealand shores for the first time in 1979, and is now New Zealand’s most widely planted variety. New Zealand wine exports are currently valued at $1.75 billion, while 98% of New Zealand’s vineyard producing area is Sustainable Winegrowing NZ certified.

 

Sources:  Dutch bank Rabobank

Inter Rhône has launched a new campaign across key markets for Côtes du Rhône Wines

Following a soft launch during Wine Paris, the new campaign for Côtes du Rhône Wines is being rolling out across key markets including the  UK, US, Germany, Belgium and France.

The Campaign will engage consumers between 30 and 45 and will include the tagline ‘Distinctive wines since 125 BC‘ which celebrates the region’s long history and its impact on the character, profile and quality of Côtes du Rhône wines.

The new, eye-catching campaign focuses on the intrinsic features of the appellation which have enabled the Rhône to become one of France’s leading AOC. The campaign highlights its history, the expertise of its winemakers and wine merchants, cultural heritage and provenance with a contemporary feel and a touch of wit.

Etienne Maffre, co-president of the appellation, said: “As we become increasingly globalized – notably through the internet and social media – we felt it was a good time to focus our message on our roots. The ‘Made in France’ concept continues to be a highly successful trend, synonymous of quality and authenticity. Tapping into our provenance will resonate internationally and support our premiumisation strategy”.

“Our new campaign showcases the key qualities that have made our wines so popular,” says Philippe Pellaton, joint president of the appellation.” We’re celebrating our terroir, experience, rich diversity and extraordinary heritage – elements that are truly unique to us. We’re convinced this visual approach will resonate with both the trade and curious wine lovers, in the UK and globally.”

Côtes du Rhône has always been a trail blazer when it comes to advertising, from its iconic and multi-award-winning Think Red campaign, to the data-driven ‘Everyday Sophistication’ London underground campaign of 2017.

Alongside the new ads, Côtes du Rhône is introducing a new logo which is reflective of the region’s geographical and historical roots. In a design that is both modern and heraldic, the logo links three icons of the Rhône: The Bridge of Avignon (Pont Saint-Bénézet), the river and the vine – strongly cementing Avignon as the capital and historic birthplace of the appellation.

About Côtes du Rhône Wines

The majority wines come from the southern region. 80% of Côtes du Rhône and Côtes du Rhône Villages wines are red, along with producing whites and rosés. The reds are primarily made from a blend of fruity Grenache, spicy Mourvèdre and full-bodied Syrah. Côtes du Rhône and Côtes du Rhône Villages are easy-drinking, food-friendly wines that are excellent served with a slight chill.

Maille launches Provence rosé mustard

Dijon-based Maille believes the pink drink trend is here to stay with its spring launch of Provence rosé and grapefruit mustard.

This limited-edition condiment comes packaged in traditional stoneware 125g jars, while in the US 4.4oz and 8.8oz jars are being sold.

Tasting Notes:

“fruity, light and acidulous premium mustard of medium strength”, it has been created to mix into a vinaigrette to “bring out the freshness and fruitiness of a prawn, grapefruit, cucumber and avocado salad”.

Maille also suggests using it for marinades or grilled dishes as well as with ceviche.

Ingredients include:

Provençal rosé, grapefruit purée, strawberry puree, raspberry purée, dried grapefruit, lemon juice concentrate, beetroot juice concentrate and blackcurrant purée as well as mustard seeds, mustard flour and honey.

https://us.maille.com/

https://uk.maille.com