Inter Rhône has launched a new campaign across key markets for Côtes du Rhône Wines

Following a soft launch during Wine Paris, the new campaign for Côtes du Rhône Wines is being rolling out across key markets including the  UK, US, Germany, Belgium and France.

The Campaign will engage consumers between 30 and 45 and will include the tagline ‘Distinctive wines since 125 BC‘ which celebrates the region’s long history and its impact on the character, profile and quality of Côtes du Rhône wines.

The new, eye-catching campaign focuses on the intrinsic features of the appellation which have enabled the Rhône to become one of France’s leading AOC. The campaign highlights its history, the expertise of its winemakers and wine merchants, cultural heritage and provenance with a contemporary feel and a touch of wit.

Etienne Maffre, co-president of the appellation, said: “As we become increasingly globalized – notably through the internet and social media – we felt it was a good time to focus our message on our roots. The ‘Made in France’ concept continues to be a highly successful trend, synonymous of quality and authenticity. Tapping into our provenance will resonate internationally and support our premiumisation strategy”.

“Our new campaign showcases the key qualities that have made our wines so popular,” says Philippe Pellaton, joint president of the appellation.” We’re celebrating our terroir, experience, rich diversity and extraordinary heritage – elements that are truly unique to us. We’re convinced this visual approach will resonate with both the trade and curious wine lovers, in the UK and globally.”

Côtes du Rhône has always been a trail blazer when it comes to advertising, from its iconic and multi-award-winning Think Red campaign, to the data-driven ‘Everyday Sophistication’ London underground campaign of 2017.

Alongside the new ads, Côtes du Rhône is introducing a new logo which is reflective of the region’s geographical and historical roots. In a design that is both modern and heraldic, the logo links three icons of the Rhône: The Bridge of Avignon (Pont Saint-Bénézet), the river and the vine – strongly cementing Avignon as the capital and historic birthplace of the appellation.

About Côtes du Rhône Wines

The majority wines come from the southern region. 80% of Côtes du Rhône and Côtes du Rhône Villages wines are red, along with producing whites and rosés. The reds are primarily made from a blend of fruity Grenache, spicy Mourvèdre and full-bodied Syrah. Côtes du Rhône and Côtes du Rhône Villages are easy-drinking, food-friendly wines that are excellent served with a slight chill.

Maille launches Provence rosé mustard

Dijon-based Maille believes the pink drink trend is here to stay with its spring launch of Provence rosé and grapefruit mustard.

This limited-edition condiment comes packaged in traditional stoneware 125g jars, while in the US 4.4oz and 8.8oz jars are being sold.

Tasting Notes:

“fruity, light and acidulous premium mustard of medium strength”, it has been created to mix into a vinaigrette to “bring out the freshness and fruitiness of a prawn, grapefruit, cucumber and avocado salad”.

Maille also suggests using it for marinades or grilled dishes as well as with ceviche.

Ingredients include:

Provençal rosé, grapefruit purée, strawberry puree, raspberry purée, dried grapefruit, lemon juice concentrate, beetroot juice concentrate and blackcurrant purée as well as mustard seeds, mustard flour and honey.

https://us.maille.com/

https://uk.maille.com

 

High Tea at The Orangery Restaurant – Kensington Palace

High Tea at The Orangery Restaurant – Kensington Palace – Liz Palmer

This traditional afternoon tea is surrounded by over 300 years of royal history.

A few weeks ago, I spent the afternoon with my daughter and daughter-in-law devouring a lovely selection of finger sandwiches, tea cakes, scones, jam and clotted cream.  We chose the ever-popular Earl Grey Blue Flower tea and a flute of champagne to sip while overlooking the manicured gardens at Kensington Palace.

We all had a taste of what it’s like to be a royal!  Great experience and highly recommend it.

The History of Afternoon Tea

Prior to the introduction of high tea into Britain, the English had two main meals: breakfast and dinner. By the middle of the 18th century, dinner for the upper and middle classes had shifted from noon to an evening meal served at a fashionably late hour. This did not suit the Duchess of Bedford, Anna Maria Stanhope (1783-1857). She seemed to suffer from ‘a sinking feeling’ at about four o’clock in the afternoon. At first, the Duchess had her servants sneak her a pot of tea and a few bread stuffs but then began inviting friends to join her at five o’clock in her rooms at Belvoir Castle. The menu centered around small cakes, bread and butter sandwiches, assorted sweets and, of course, tea. The summer practice proved so popular that the Duchess continued it when she returned to London and high tea was quickly picked up by other social hostesses.

Wine Review: 2016 Taliano Michele Blagheur Nebbiolo, Langhe DOC, Piedmont, Italy

2016 Taliano Michele Blagheur Nebbiolo, Langhe DOC, Piedmont, Italy

Beautiful ruby-red colour; it reveals perfumes of white flowers, raspberries, and cherries, which carry through to the palate; well-balanced tannins; Approachable now, this will also age well.
Best decanted.

VINE: Nebbiolo 100%
SOIL: calcareous
ALTITUDE: 300m above sea level
EXPOSURE: south
SYSTEM OF VINE GROWTH: Guyot
NR. OF VINESTOCKS PER HECTARE: 4000
RETURN IN WINE PER HECTARE: 63 hl
VINTAGE: first half of October
VINIFICATION: traditional with maceration
REFINEMENT: wood for 12 months
REFINEMENT IN BOTTLE: 2 months
ALCOHOLIC CONTENT: 13,5-14%

PAIRINGS:
Blagheur prefers mushroom dishes, ripe cheeses, second courses which include chicken, rabbit, and game.

93.5/100

Liz Palmer

Champagne Event with The International Wine and Food Society-Oakville

It was a culinary evening of magic, from the moment I arrived at the private home in Oakville, I knew that a night of elegance and celebration was ahead!

It was an honour and privilege to participate in this event as the “Special Guest” speaker, to discuss my book “The Ultimate Guide to Champagne” and personally sign 40+ copies.

The event was well-organized by Christian Frayssignes, Dale and Jim Egan and catered by Kerr St. Café, Oakville.

60 members and guests had the opportunity to taste six champagnes, personally selected by cellar master Christian Frayssignes and Liz Palmer to pair with specially designed and prepared by Kerr St. Café, Oakville, while listening to jazz and blues tunes by pianist Rob Roland.

Champagne and Food Pairings

Lacroix-Triaulaire NV Brut

Brie & peach crostini with Roquefort & field honey

Fresh watermelon cube with elderflower,
apple-cucumber slaw & candied ginger

J. de Telmont Grande Reserve Brut NV

Tuna poke with herbed russet chips and
fresh parsley vegetable spring roll

Henriet-Bazin Selection de Parcelles ler Cru

Mini chicken parmesan lollipops with marinara dipping sauce

J. de Telmont Blanc de Blanc 2010

Lobster petit-fours…. butter poached lobster set on
roasted potato cubes with avocado puree & tarragon

Delouvin-Bagnost NV 70% Pinot Meunier

Rare thinly sliced grilled beef tenderloin swirled on mini Yorkshire
puddings with horseradish cream & pomegranate

Jean Pernet N.V.

Homemade macaroons

My favorite pairing for the evening was J. de Telmont Blanc de Blanc 2010 with Lobster petit-fours/butter poached lobster set on roasted potato cubes with avocado puree & tarragon.

I want to thank The International Wine and Food Society-Oakville for an extraordinary evening and in particular President, Christian Frayssignes and hosts Dale and Jim Egan.

And a special thank you to Esprit du Vin, Tod Warner and Kathryn Taggart Braneff!

Liz Palmer

“Dame Chevalier” of the Ordre de Coteaux de Champagne

Author of “The Ultimate Guide to Champagne”

The International Food and Wine Society – Oakville:  https://www.iwfs.org/americas/oakville

Liz Palmer – www.liz-palmer.com