Judging for the Canadian Marketing Awards 2022: MarTech

I’m very proud and thrilled to have been selected by the Canadian Marketing Association to participate as a judge for the “CMA Awards 2022 “in the MarTech Discipline! I’m looking forward to evaluating and assessing the campaigns to determine the best in Canadian Marketing!

What is MarTech
Marketing Technology (MarTech) increasingly enables companies to run effective marketing operations at scale. Martech is a powerful business and brand-building tool and organizations that leverage the power of Martech grow faster and improve their revenue. Whether it takes the form of engaging content, mobile, websites, apps, tech-builds, digital messaging, or organization-wide technology stacks. Martech can help reach consumers in the right moment at the right time and with the right message.

Successful campaigns should demonstrate:
Quantifiable results against their brand/ business goals as it relates to the use of MarTech.
Results should be a mix of strategic and tactical, also should include customer acquisition or retention, accelerated brand growth and overall customer experience.
The use of new innovative technology (ex: customer data platforms, segmentation, visualization tools, AI) or use of existing technology platforms, to meet brand/campaign goals.
Use of marketing automation across multiple technology partners/tools to deliver highly successful campaign and how it worked in synergy with other marketing channels.
Activity that is data/analytics triggered and part of an always-on communications strategy.

I wish everyone Good Luck !

#canadianmarketing #CMAgala #marketingleadership #marketingawards #martech #marketingtechnology #judging #awards #marketingstrategist #AI #innovativetechnology #digitalmarketing #canadianmarketingawards

The Champagne Masters 2022: Results Announced

The Champagne Masters 2022: Results Announced

Now in its 11th year, The Champagne Masters has a long track-record of identifying not only the best in the category, but also the strengths and weakness of Champagne. In terms of unearthing the stars of Champagne in 2022, the judges picked out over 40 exceptional bottles. Drinks Business believes that it might have been the biggest competition that they have ever hosted.

This year The Champagne Masters took place on March 10 at London’s Coravin Wine & Bubbles Bar, with judges: Susan Hulme MW, Siobhan Turner MW, Patricia Stefanowicz MW, David Round MW, Jonathan Pedley MW, and Patrick Schmitt MW.

Brut NV
Brut NV was the largest sub-category by volume and the standard of Brut NV being made today is excellent (according to the judges); a product of better viticulture, pressing, cleaner juices, more reserve wines, longer times spent ageing on/off the lees, improved bottling procedures, along with lower dosages. Today’s Brut NV tends to mix depth and complexity with precision. At their best, these are layered wines, with honeyed notes, along with fresh fruit, and nutty, bready interest, along with dry and bright edge, ensuring that they serve that aperitif moment – for which they are crafted – brilliantly!

A benchmark in the competitive Brut NV sector is Piper-Heidsieck, especially its drier ‘Essential’, with a 5g/l dosage, although Lanson (both for its ‘Le Black and Le Green’ labels) is proving hard to beat, with its nutty and citric style. Also, Moët & Chandon garnered a Gold for its Brut Impérial, and, as the best-selling Champagne in the world, this fizz proves that it’s possible to be big and fine with sparkling wine. Indeed, scale may be preferable, giving one access to a wide range of wines for blending – a key for not just complexity and balance, but stylistic consistency as well.

Commenting on this sector of the market, Champagne Masters judge, Jonathan Pedley MW described it as a “mixed bag with a handful of delicious wines mixed in with plenty of basic stuff.” Continuing he said, “The latter were often young, raw and lacking complexity. The better wines had maturity and complexity – doubtless derived from the judicious use of reserve wines and extended lees ageing.”

Agreeing, fellow judges Patricia Stefanowicz MW observed that “Champagne will never be inexpensive and finding a number of exciting wines at the lower end of the £30-50 bracket with appealing fruit and fresh croissant or brioche accents, was a delight. Above £50 the Brut NV wines are excellent, and so they should be.”

Vintage
The first Masters was awarded in this category – an accolade reserved for those wines that are exceptional – with producers Joseph Perrier, Piper-Heidsieck and Henriot the sources of “wow-factor” fizz, to use Stefanowicz’s description for the best samples. Taking in harvests from 2014 back to 2006, it was notable how good the 2012s are, while the 2014s were showing their quality potential too. Recording the presence of “gems”; “A cluster of wines showed evidence of having been vinified from top quality fruit and then aged to add complexity and harmony,” Pedley said that this part of the Champagne offer is where the quality-to-price ratio seems to be highest. By way of explanation for this, he said, “With many houses focusing on Prestige Cuvées and other trendy things like Blanc de Blancs, standard Vintage seems to have become a quiet bye water where the consumer can pick up some excellent wines for sensible prices.”

Prestige Cuvée
Up next with the top-end expressions, Prestige Cuvée Champagne, there was more outstanding wines from the 2012 harvest, but also the first rate 2008, and, for a younger fizz, the relatively underrated 2013 vintage. Master-level quality was tasted from Deutz, Perrier-Jouët and Rare, as well as the multi-vintage flagship from Laurent-Perrier, called Grand Siecle, now carrying an edition number so one can find out the base wines and gauge the age of the fizz. Other delicious wines – if not quite Masters – hailed from some grower-cooperative producers, with Nicolas Feuillatte, Palmer and Castelnau picking up Golds, the latter for an exciting late-release from 2000 in magnum. Underrated names for greatness in this upmarket sphere included GH Mumm – it’s Lalou 2006 is delicious – and Pommery, whose Cuvée Louise is certainly a connoisseur’s prestige cuvée. Speaking generally about this category, Pedley recorded “glorious honeyed aromas and great length on the palate,” and “angina inducing prices to match.”

Blanc de Blancs
Testament to the increasing demand for Blanc de Blancs, this was one of the biggest sectors of this year’s Champagne Masters, and home to some fantastic wines, notably those from Henriot and Telmont, but also Mumm and Perrier-Jouët, Deutz and Delamotte, along with Piper-Heidsieck and Ayala, and Besserat de Bellefon with its grand cru bottling. Clearly impressed, Stefanowicz described the Champagnes as “pristine”, with “racy acidity”. Pedley recorded a more variable standard, and while excited by “butter cream” notes in one sample, said that some others seemed “simple”, with “an absence of leesy complexity and maturity.”

Such wines were, however, better than the blanc de noirs, which was “a small but slightly disappointing flight, marked by a couple of wines that were rather vegetal,” said Pedley, with the judges agreeing that Champagne does undoubtedly benefit from the addition of Chardonnay to the blend.

Rose
Finishing with rosé, it was agreed upon by the tasters that, with a few exceptions – such as the excellent samples from Laurent-Perrier, Perrier-Jouët, Pommery, Joseph Perrier and Besserat de Bellefon – to quote Pedley, “this was the biggest disappointment of the day”. Commenting that “Clearly making good Rosé Champagne is not as easy as a lot of people think,” he then recorded two types of poorer-scoring pink fizz: “At one end of the scale there were wines that were raw and simple, at the other end wines that were tired and lacking freshness.”

Stefanowicz felt similarly, commenting, “Whilst the range of colours was visual enchantment, many of the wines simply do not deliver on the nose and palate. And, of course, they are mostly expensive. That said, there were a few hidden gems. But, particularly at more than £30, I’d have expected much more definition and refinement than some of the wines delivered.”

Concluding on this category in the context of the overall competition, Pedley stated, “It is a bold thing to say, but if we steered consumers away from Rosé Champagne and towards standard Vintage we would be doing them a huge favour.”

List of the winners can be found here:
https://www.theglobalmasters.co.uk/awards/the-champagne-masters-2022/

#champagne #champagnelover #winetasting #rose #winecompetition #blancdeblancs
#rosechampagne #vintagechampagne #PrestigeCuvee #Cuvee #champagnemasters #brutchampagne #winelover #wineindustry #winecompetition #winebrands #winery #winebuyer #winebusiness #winetrade #piperheidsieck #champagnedeutz #moethennessy
#perrierjouet

Source: Drinks Business [UK]

Churchill’s Offers “Vindima” Douro Harvest Experience

Churchill’s is offering tourists the opportunity to participate in picking grapes and immerse themselves knee-deep in the tradition of treading the fruit under foot this September. It was just announced that Quinta da Gricha, their flagship vineyard, will welcome visits for its annual ‘Vindima’ September 10, 11 and 25th. The day begins with a grape picking challenge with Churchill’s viticultural team, where they will harvest the berries that go into its wines.

The experience continues with a tasting of four wines, including two vintage Ports from the same vineyard that you just picked from.

You can’t make wine without crushing grapes, and Churchill’s is one of the few Port houses to still do it by foot. The attendees will have the chance to tread on the fruit in the traditional granite lagares, which date back to 1852. Clothing will be provided, for those concerned about irreparably staining their white tops and shorts.

The experience ends with guests will be treated to a three-course lunch in the orange grove, with Churchill’s Douro wines and vintage Port to pair.

The price is £185 per person, with additional options for transfers from/to Porto.

For further details and registration: https://bit.ly/3JFRrWI

#portwine #port #churchills_port #churchills_estates #churchills_lodge #1982bar #ChurchillsPort #ChurchillsEstates #QuintadaGricha #PortWine #DouroWine #Douro #DouroValley #IloveDouro #DouroLovers #winerylife #winetasting #winetourism #winetime #winecountry #vineyard #vines #iloveDouro #wineexperience #wineharvest
#winesofportugal #vinho

@churchills_port

Pacific Wines embraces bricks and mortar specializing in US Wines

The online retailer Pacific Wines has just announced plans to open an inaugural store in London at the end of August. The store will be located on Islington High Street and will exclusively offer wines from the US, including boutique labels from California and Oregon.

The business was set-up by former math teacher Rachel Gilbert and her father, Graham Gilbert. The father and daughter team have been successful with online sales for the past nine months, and after a recent trip to California, Rachel decided to move into exclusively US wine.

“Pacific Wines will boast a range of wines from California, with Napa and Sonoma well represented, including Napa Cellars and DeLoach Vineyards, as well as some lesser-known wineries such as Keep Wines and Field Recordings” States Rachel Gilbert and Graham Gilbert

There will also be a wide selection of labels from Oregon, giving wine drinkers a chance to discover some of the state’s excellent Pinot Noir and Chardonnay.

In addition to listing over 150 different wines, the US-inspired store will also offer an events space at the back which can hold up to 30 people.

“This is a very exciting time for us. We are the first UK retailer to focus exclusively on North American wines and I’m very excited to share my passion for wines from the area with others,” said co-founder Rachel Gilbert.

“Lockdown gave us the opportunity to set up Pacific Wines online and start to develop our range of wines, and living locally, I had my heart set on opening a store in Islington. When this store became available, I knew the time was right.”

@pacificwines.uk #pacificwinesuk #americanwine #californiawine #winelovers
#winenews #womeninwine #londonwineshop #wineshop #camdenpassage #islington
#oregonwine #winetime #winetasting #womeninwinebusiness

Stellenbosch an Art Lovers Haven

Stellenbosch just 45 minutes outside of Cape Town, South Africa, has become a retreat for art lovers. Its not only home to South Africa’s oldest music school “Stellenbosch Conservatoire.” It also features an impressive collection of galleries and studios. When I wondering the 300-year-old streets of Stellenbosch this week, I came upon these stunning and fun outdoor sculptures – there is such a wealth of diversity and imagination that bring these historic oak-lined streets to life!

So next time you are in Stellenbosch discover Stellenbosch outdoors art – a wealth of diversity and imagination that colour the historic oak-lined streets.

#funsunday #exploring #sundayfunday #tourism #winetourism
#CapeWinelands #DrinkSouthAfrican #SpectacularSouthAfrica #SouthAfricanWine #wine #winelovers #DrinkSouthAfrican #SouthAfricanWine
#winelover #travelling #winetravel #winetourism #womeninwine #wineexperience #winetravels #winetasting#wineinfluencer #wineadventures #traveldiary #traveling #art #streetart