Beer and food pairing potential hailed by top chef

Beer is becoming an increasingly popular accompaniment to meals and one of the world’s best chefs has given it his endorsement. 

A Global Data report shows that 47% of consumers find the concept of pairing food and beer appealing, leaving it behind only wine in terms of popularity.

Joan Roca, chef of Girona’s three Michelin-starred El Celler de Can Roca – twice voted the world’s best restaurant – told DRN: “Beer gives diversity and complexity and it is being used more in our pairings. 

“Beer has so many opportunities because of its soft palate flavour, and it is bitter and sweet at the same time. This makes it versatile and it can be used with so many different pairings.

“I don’t think it can ever replace wine in our Mediterranean cuisine, because our culture has a very long tradition with wine pairing and not beer, but Estrella pairs very well with tapas and that is a big opportunity.”

Estrella has teamed up with Roca to produce a Food & Drinks Trends report, which, among other things, highlights the growing use of botanicals in drinks. The chef was in Manchester to present his ideas at a gastronomy congress.

“I like working with Estrella not only because it’s Catalan, but it does things well,” said Roca. “It supports the gastronomy business and it’s very refreshing. ”

James Healey, Estrella Damm’s UK manager, added: “Gastronomy is a key focus for Estrella Damm and we celebrate beer’s place as the ideal beverage for pairing or cooking across a multiplicity of foods and dishes. 

“Working with the talented and creative chef Joan Roca this year has identified transparency and the wellness of our planet as key trends for 2018, which is very exciting for us, in line with our own business ethos, and a key opportunity for food and drinks businesses in the UK. 

“Estrella Damm has been brewed using local Mediterranean ingredients and the original recipe since 1876, so it’s great to see that knowing where your food and drinks come from is becoming important not only to us and restaurateurs but also to consumers.”

Marston’s now distributes Estrella in the UK after buying Charles Wells last year, and it sits alongside Erdinger and Kirin in an intriguing world beer portfolio.

The brewer’s insight executive, James Hodgkinson, said: “Although mainstream lager dominates the category, it is world beer which remains the category success story. 

“Consumers are discovering and becoming attracted to more premium, less ubiquitous brands, drinks with an authentic image and unique taste profiles which differ to other lagers. 

“It is also becoming a credible premium beverage to accompany quality meals, as opposed to an affordable drink for relaxation. 

“This can be done via premium packaging, positioning as a connoisseurs’ drink or greater focus on taste notes and how they can improve foods or food’s flavours.”

Source: http://www.drinksretailingnews.co.uk/

About Liz Palmer

Award Winning Author and Wine Journalist Liz Palmer is a well-respected wine journalist since 2004 and has an international reputation as a critic and judge. Liz has had the pleasure of interviewing and tasting with some of the industry’s leading winemakers, professors and personalities. Liz Palmer’s articles have appeared in national and international magazines. She is one of four founding international hosts for #ChampagneDay 2011-2017; she has served as a judge for the 2013-2017 Global Traveler's Wines on the Wing airline wine competition (New York); 2014-2017 Michelangelo International Wine Awards (South Africa) 2014-2017; and for The Stevie Awards for Women in Business (New York) (2014-2017). Her Memberships include: Wine Writers’ Circle of Canada, Circle of Wine Writers (UK), International Federation of Wine and Spirits Journalists and Writers (FIJEV); Wine Century Club (NYC), The Fine Wine Reserve, and Les Dames d’Escoffier (President – Toronto Chapter). 2017 Awards: Liz Palmer’s first book, “The Ultimate Guide To Champagne” has received the National Award for the best French Wine Book at the Gourmand World Awards 2017. On April 7th, 2017 she was awarded the title of “Dame Chevalier” of the Ordre de Coteaux de Champagne at an official ceremony in Paris.

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